Anand Vathiyar to lead Cheil SG as agency Up & Up closes shop

Anand Vathiyar founder and ECD of creative agency Up & Up has taken up a new role as managing director of Cheil Singapore. Marketing understands that Up & Up will be closing its operations within the next three months and its existing staff members have currently been informed. Marketing understands that there were approximately 10 members of staff in the office.

Vathiyar started Up & Up in 2003 working with Standard Chartered on several projects and Discovery Channel. Since then Up & Up has worked with clients such as Ministry of Education Singapore and Tiger Balm. Vathiyar also worked on the Singapore Tourism account  during his time at Bates Worldwide and Dentsu Y&R. Vathiyar could not be contacted at the time of writing. Marketing has also reached out to Cheil for a statement.

Currently Cheil Singapore has close to 75 staff members. In late 2019, Marketing reported the departure of Cheil Singapore’s managing director Nalla Chan who had been with Cheil for close to a decade. Chan, who left in August, was involved in launching the social media command centre last year.  Most recently, Cheil Worldwide also named HP’s global ECD, Jayanta Jenkins, to the newly created position of global ECD for Samsung Mobile. In his new role, he will be overseeing the network’s creative direction for Samsung Mobile Communications global account, while leading a dedicated global team.