AnalogFolk has appointed Tatjana Kudinova as its UX director for Asia.
In her latest position, Kudinova will be responsible for building on the agency’s existing research and intelligence, strategy, and user experience design. Before this appointment, she held UX lead roles at Accenture Interactive, and Sapient Razorfish, working with a host of brands including Cathay Pacific, Asia Miles, ANA, HSBC, and General Electric.
With Asia Miles, Kudinova was the lead designer of its mobile app revamp, which focused on personalisation and gamification. And with Cathay Pacific, she led design and research initiatives that created novel in-flight tools for pilots.
The agency said Kudinova's appointment was part of a continued talent drive to strengthen its position as the leading digital specialist in the region, with a focus on customer experience.
“Many of our clients are either start-ups backed by big organisations or are businesses going through a period of ambitious transformation. The products and services we are creating online require very talented UX minds and we have found that inKudinova. She joins our leadership team at the perfect time as we continue to grow our client base across Asia," said Harry Llufrio, executive creative director and co-founder of AnalogFolk Asia.