Amplifi hires regional media partnership lead

Dentsu Aegis Network’s media investment arm, Amplifi, has appointed Sam Pattison as regional media partnership director.

The appointment is a new role and sees Pattison move from the UK to Singapore.

In this role, Pattison will drive global media partnerships for Amplifi in the region, scaling its innovative projects to deliver the best value for clients. His key focus will be activating global partnerships across the region, as well as developing new ones with the Asian partners across the region.

He will also work in tandem with Mandar Kambli, Amnet’s publisher development lead, to drive trading and programmatic initiatives across the network. He will report to Sunil Yadav, president, Amplifi Asia Pacific.

Prior to this, Pattison was director, digital trading and partnerships at Amplifi UK, where he spearheaded and designed the Microsoft International Media Partnership Programme – an intensive nine-month global partnership initiative which delivered incremental benefits for Microsoft’s business. He also helped set up the Amplifi Ambassadors Programme, which re-evaluates the way brands engages with media owners.

Sunil Yadav, said, “We are delighted to have someone as experienced and energetic as Pattison to drive Amplifi’s strategic partnerships at the regional level. Our matrix of integrating investment management, media partnerships, technology and content continues to prove successful for our clients, and we continue to expand rapidly to meet this growth.”

Pattison said “This is a fantastic opportunity to develop within the business and gain experiences from being in a new location with new challenges. I truly believe that Dentsu Aegis Network is ahead of the game when it comes to partnerships, and look forward to working with the team to develop our offering for our clients and media partners across the region.”