Mobile ad solutions provider Amobee, has inked an exclusive partnership with three of SingTel's affiliate partners in the region. They are Globe in the Philippines, Optus in Australia, and Telkomsel in Indonesia.
The partners, including SingTel will be leveraging Amobee's mobile advertising technology to reach out to the growing Asian market.
Amobee's publisher-side mobile advertising platform, Pulse for publishers, allows telcos to enhance mobile inventory with targetable user data.
Allen Lew, CEO of Group Digital L!fe, SingTel, said: "Consumers are increasingly choosing mobile devices for the consumption of content and to conduct research for their purchases. Many of them are also warming up to targeted ads which reflect their interests, connections or locations. This makes the mobile space increasingly relevant for brands and advertisers."
He added that by working with Amobee, the SingTel Group is extracting value from its "unique assets and scaling regional customer base and customer insights - to offer mobile advertisers the most mileage out of their spend."
Ernest Cu (pictured), CEO of Globe also added that Philippines is one of the fastest growing, mobile-centric markets in the world, where nearly every Filipino owns a mobile device rather than a computer.
"Therefore, it has become crucial that advertisers and brands stay on top of consumers' minds with relevant mobile ads."
Earlier last year, SingTel acquired Amobee for SG$400 million. Through the acquisition, SingTel aimed to create an independent entity that will serve operators, publishers, advertisers and agencies with mobile advertising technology and services.