When it comes to online shopping, some customers rely on reviews to make buying decisions. However, if users posted fake Amazon reviews, they would end up in court.
Amazon, the world’s largest online marketplace, files papers in the United States against more than 1,000 people, nicknamed "John Does" as the company does not yet know their real names, claiming that websites like Fiverr, people are paying others to leave false reviews on certain products and its brand reputation is being tarnished by 'false, misleading and inauthentic' reviews.
The retail giant said the lawsuit was not targeting Fiverr, which was working with Amazon to solve the problem.
"Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate," according to the lawsuit which was filed on last Friday.
This isn't the first time that the e-commerce giant has sued over fake reviews. The company filed lawsuits against numerous websites in April for selling falsified reviews.