Free newspaper am730 has launched a brand building campaign featuring cartoons created by its columnists.
The campaign, which runs on bus bodies and in print, will feature three sets of cartoon creative.
A spokesperson of am730 said the campaign takes a different direction from the previous ones which were more serious with only text.
"We want to make Hong Kong people feel happier. And the cartoon also reflects our newspaper's look and feel as we often features in-house cartoons on our front page," she said.
The campaign will run for about 10 weeks. Both creative and media duties were handled in-house.