Alzara Foods' Raya ad takes viewers on a heist to highlight unity

Alzara Foods, a distributor and manufacturer of Ghee, explores the themes of teamwork and togetherness this Hari Raya with its six-minute ad titled "Misi Raya Impossibru". Done in collaboration with MTAS Production, the video takes place in a kampung, Ghee Jobos, where people are busy planning for a big Raya Aidilfitri feast for the entire village.

The main character, Mak Tam, is shown to be shocked when she finds that Alzara ghee is missing, realising that without it, the kenduri (feast) is incomplete as one of the main dishes, nasi minyak, requires ghee to make. This leads to the Misi Raya Impossibru (a play on the film Mission Impossible), to acquire the necessary ghee. Four additional characters are introduced to take part in the heist, called Geng Kampung Ghee Jobos.  

According to the brand, the video ad is inspired by the traditional kampung culture of togetherness, where people in a tight-knit community come together to celebrate celebratory occasions as one family. Alazara Foods also said that the undeterred determination of Geng Kampung Ghee Jobos to acquire the Alzara ghee ensured that everyone in the village was able to enjoy the festivities without any disappointment.

The video debuted on 8 April and has garnered 1.1 million views to date. The campaign marks Alzara Foods’ first ad for Hari Raya. Previously, the company had produced a six-minute campaign video for Hari Raya Haji in 2020, titled ‘Di Sebalik Belon’, which portrays the importance of appreciation and gratitude towards the elderly. A+M has reached out Alzara Foods for additional information.

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