Insurance companies are jumping on the social media band wagon, too. No longer are the services and trustworthiness of insurance agents limited to calls and face-to-face meetings.
Allianz Malaysia’s latest social media strategy seems to be working in their favour, earning them 95,000 Facebook fans, making it one of the pages with the most “Likes” for an insurance brand in Malaysia.
Jens Reisch (pictured), chief executive officer of Allianz Malaysia said that there are over 13 million Malaysians on Facebook, with more than 60 percent spending three quarters of their time social networking. Obviously, people love connecting in the convenience of their homes at the touch of a screen anytime, anywhere.
Allianz tells A+M that the brand’s strategy is to interact with fans, not simply disseminating information. The content is currently aimed at three different target groups: customers, the public and business partners.
From the time of the launch, a total of 618 enquiries and 119 complaints have been resolved through the Facebook page.
“Suggestions, opinions and comments from our fans and customers are our inspiration to serve them better. We look forward to continue to listen to their feedback and provide solutions and results for our customers and to the community at large,” says Reisch.
The Facebook page is managed in house by the Allianz communications team.