Allianz Malaysia aims to inspire with acts of fearlessness

Allianz Malaysia has launched its new brand campaign called “Courage Never Fails”.

In staying true to Allianz’s global brand positioning “Dare to. We’re with you”, Allianz Malaysia hopes to foster the extraordinary, courageous spirit of everyday Malaysians through the “Courage Never Fails” campaign, letting them know that Allianz is there for them as a pillar of support, a safety net and a friend to lean on when times get rough.

“Our brand campaign is about honouring these exemplary individuals that simply dare to and we hope to inspire acts of bravery, fearlessness and true grit because Courage Never Fails when Allianz is with you,” said Zakri Khir, chief executive officer of Allianz Malaysia Berhad and Allianz General Insurance Company (Malaysia) Berhad.

The “Courage Never Fails” campaign will be running on television commercial (TVC) and three product films on social media platforms such as YouTube and Facebook. In the lead up to the launch, Allianz Malaysia also released a YouTube video entitled Sisters that has already garnered more than a million views on the video-sharing website.

Allianz Malaysia also reached out to Malaysians through the #HumansOfCourage contest on its Facebook page.

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