Allergan appoints Leo Burnett Group Singapore as regional AOR

Leo Burnett Group Singapore has been appointed by health care company, Allergan to handle integrated communications for its medical aesthetics range in Asia Pacific.

The appointment, which follows a competitive pitch involving three other agencies, will mark the first time Allergan has appointed a regional creative agency to handle its direct-to-consumers marketing for its medical aesthetics line in the region.

Commenting about the appointment, Gladys A. Peters, APAC consumer marketing director, Allergan Singapore said: "It is a true pleasure to partner with Leo Burnett for our consumer campaigns moving forward. Their approach to our pitch challenge demonstrated a clarity in thinking and a strong belief that everything a brand does needs to be anchored in a purpose. I personally believe this is what sets apart an agency that generates decent work from one that delivers truly inspired creative.”

Allergan is a global, multi-specialty health care company that is a pioneer in the field of medical aesthetics. Its aesthetics range of products include BOTOX, Juvéderm, Latisse and Natrelle.

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