MediaCom Hong Kong has announced two key hires to bolster its digital capabilities.
Alice Chow has been named managing director of MediaCom Hong Kong, taking over from Cecilia Chan who moved to Dentsu earlier this year. Chow joins MediaCom from OMD where she was general manager since 2011.
Melanie Lo, CEO GroupM Hong Kong, said Chow had a proven track record working with clients from Warner Bros to Sony Electronics and had also proven to be a very strong team leader.
“I’m incredibly excited to take up my new role," Chow said via a statement.
"What first struck me about MediaCom was their approach to client business. Their focus on content and connections highlights the importance of creating a communications system for clients rather than allowing work to sit in silos. I believe this approach really sets MediaCom apart from its competitors; it’s a great time for MediaCom and I am very much looking forward to being a part of it”.
MediaCom has also moved Adrian Lee to Hong Kong as head of digital. He previously led the digital team at MediaCom Indonesia, and also worked for MediaCom UK.
MediaCom Asia Pacific CEO, Mark Heap, said Hong Kong is an important market for both MediaCom and our clients in the region.
"The appointment of Alice and Adrian, both high caliber practioners, is a statement of our intent and ambition in Hong Kong and Asia Pacific more broadly. I’m delighted to have them on board and they join with the full support of both GroupM and the MediaCom network behind them. We can expect to see great things from them in the near future.”