Alibaba’s 11.11 countdown gala set to open in Shenzhen

Alibaba’s long anticipated 11.11 global shopping festival countdown gala is set to take place in Shenzhen, with vastly experienced television producer David Hill joining the production team.

“Shenzhen has a special place in China. This southern coastal city bordering Hong Kong has always been at the forefront of China's opening up to the world and represents the spirit of forward looking and innovation,” said Chris Tung, chief marketing officer of Alibaba Group.

“We want this spirit reflected in our annual 11.11 Global Shopping Festival as we take globalisation and innovation to the next level in this year’s event.”

Tung also revealed that this year’s celebration would allow consumers to enjoy fun-filled interaction via mobile phones, TV and live streaming broadcast.

Hill, based in Los Angeles specialises in live television production, and has produced prestigious live events such as the NFL Super Bowl, the 88th Oscars, and American Idol.

“I can't tell you how pleased I am that the prestigious firm Alibaba has invited me to be a part in the great 2016 11-11 carnival night. Now I've seen these shows in the past and they are huge, but Alibaba has promised faithfully that this year is going to be the best ever, so let's get the party started, on November 10th,” said Hill through a video.

The gala will be live broadcasted by its official media partner, Zhejiang Satellite TV. Aside from Shanghai Jahwa’s title sponsorship, Whaley Technology and Head & Shoulders were chosen to be sponsors for this year’s event.