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Alibaba's Single's Day 2020 shopping festival surpasses RMB350 billion

Alibaba's Single's Day 2020 shopping festival surpasses RMB350 billion

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Single's Day has returned, and with it, Alibaba's 11.11 Global Shopping Festival.

The festival was a little different this year, separated in two phases: The first began on 1 to 3 November, kicking off with a five hour livestream on Hunan Satellite Television, Youku and other platforms that hosted 70 celebrities and 17 Taobao Live studios to entertain and inspire shopping. It worked, as Alibaba reported record sales numbers in addition to massive year-over-year jumps in GMV for imported goods like wine and coffee beans.

With phase two, which launched at midnight on 11 November, that success has continued to grow. Within the first 30 minutes, Alibaba has reported that the total value of the campaign has surpassed RMB372.3 billion (US$ 56.4 billion). At its peak, Alibaba was seeing 583,000 orders per second, a new record and a strong showing by Alibaba's digital infrastructure. 

It's great news for merchants that have been seeking to rebound after the impact of this year's global pandemic, and puts away fears that people will be less interested in spending following the challenges of the year.


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Alibaba's Single's Day 2020 shopping festival kicks off early to record numbers

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