The Alchemy Partnership bags beauty brand

GLOW, a health and beauty brand of The Good Natured Company, has appointed The Alchemy Partnership as its creative agency on record.

Alchemy has been tasked with an overall rebrand of The Good Natured Company into a holistic health and wellness company. This rebrand also encompasses communications for the GLOW brand and all other brands under its stable. The appointment covers markets such as  Singapore, Malaysia, Indonesia and Vietnam for a period of two years.

“We are pleased to appoint Alchemy as our creative agency partner in Singapore. As we are going into 2015, we are looking for a creative partner who understood the expansive world of health and wellness,” said Nicole Hu, founder and CEO, The Good Natured Company.

Hu added that given that the company has a regional expansion plan in place, it also needed an agency which “could be as entrepreneurial and innovative, and provide cut-through creative solutions in a cluttered marketplace.”

Alvin Wong (pictured), chief executive officer of alchemy, said, “The Good Natured Company has great products coming out in 2015 alongside their exciting regional footprint expansion plans. It’s an exciting fit with lots of promise – plenty of fun things we can do together.”

Started in 2012, The Good Natured Company – formerly known as Byron & Co. – is a growing start up that has  investors such as The Luxasia Group, one of Asia’s leading distributor of more than 100 luxury fragrance and beauty brands with 10 offices in Asia.