Airbus Group appoints Publicis for the region

Aeronautics, space and defence-related services firm Airbus Group has appointed Publicis APAC as its new creative agency in charge of Airbus Group marketing and communication strategies in Asia-Pacific.Airbus Group is the new company created earlier this year, uniting around the AIRBUS name, all the activities previously under the EADS holding; the divisions for development and marketing of civil and military aircraft, as well as communications systems, missiles, space rockets, helicopters, satellites, and related systems.Louis-Sebastien OHL, CEO, Publicis Thailand said: “We are proud with all our network partners to take part into Airbus Group’s new marketing and communication journey”.Thorsten Moellmann, head of International Communications, Airbus Group Communications, expressed his anticipation to work with Publicis Thailand and APAC towards increasing the image and reputation of AIRBUS GROUP in the Region.The appointment follows a pitch, which involved several network agencies, based in Thailand where Airbus Group maintains its regional headquarters.