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Airbnb puts up 'House of Gucci' estate for one-night rent

Airbnb puts up 'House of Gucci' estate for one-night rent

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Fans who are obsessed with Ridley Scott's upcoming film, House of Gucci, can now take it up a notch. Villa Balbiano, the luxurious estate featured in Scott's latest murder drama will soon be available for booking on Airbnb. The estate is the home of Gucci's family patriarch, Aldo Gucci, in the film, according to fashion trade journal WWD. According to the Airbnb listing, the host has offered a one-night stay on 30 March 2022 for two guests. Additionally, the guest will also have full access to the villa's amenities, including the first four floors of the home, the outdoor swimming pool, private pier, and boathouse.

According to Airbnb, the stay will cost approximately US$1,124 for a night, not including taxes and fees. The bookings for the listing will only be open on 6 December. MARKETING-INTERACTIVE has reached out Airbnb for additional information regarding the booking. 

Meanwhile, House of Gucci depicts the events that led up to the murder of the grandson of Gucci's founder, Maurizio Gucci. The murder drama also shows the aftermath of his murder, and how his ex-wife Patrizia Reggiani orchestrated everything. Reggiani only became well-known in the 90s after she was tried and convicted for hiring a hitman to kill Maurizio, who was shot outside the Milan Gucci offices in 1995. Lady Gaga has been casted to play Reggiani's role. Starring alongside her in the film are  Adam Driver, Jared Leto, Jeremy Irons and Al Pacino who play Maurizio Gucci, Paolo Gucci, Rodolfo Gucci and Aldo Gucci, respectively.

Separately, Reggaetón singer, Daddy Yankee, becomes Puerto Rico’s latest Airbnb host, inviting a few guests to stay in his personal home in Luquillo. "A love for music and for Puerto Rico runs in my blood,” said Daddy Yankee. “By hosting these stays, I want to share la cultura de mi gente, our pride and our flavor – and demonstrate how easy it can be to invite others into your world, with el calor that completes it," he explained. 

Power up your PR and communications efforts today with MARKETING-INTERACTIVE's PR Asia Week on 1 and 2 December. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shouldersabove your competition. Click here to register today!

Related articles: 
SG's brand mark campaign adds 64 brands, partners Airbnb and KrisShop
Former Airbnb SEA comms lead Belle Baldoza resurfaces at TikTok Canada
SEA comms lead Belle Baldoza closes chapter with Airbnb

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