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Airbnb names global marketing director

Airbnb has hired Brian Irving as global marketing director, reporting to CMO Jonathan Mildenhall.

Irving (pictured) will be responsible for leading and managing the brand, including advertising, marketing communications, strategic partnerships, and social media efforts globally. Irving joins Airbnb with over 15 years of experience building brands and marketing communications for companies such as Google, Apple, Levi’s, and GM.

He joins Airbnb from Google, where he was the senior marketing director responsible for running global marketing for Google Play. During his time at Google, Irving handled brand marketing efforts for the launch of Google Play and sparked notable partnerships with Christopher Nolan and Paramount to launch the film “Interstellar.”

Before joining Google, he was acting co-CMO and vice president of global digital marketing for the Levi’s Brand at Levi Strauss & Co. Prior to that, Irving worked at Apple, where he led the execution and planning of globally integrated marketing communications programs for iPhone, in addition to leading Apple’s global CRM program. Irving has also worked at agencies such as Digitas and Rapp.

“Irving has delivered amazing creative work for some of the most prominent and culturally iconic companies and we’re delighted to have him join us,” said Mildenhall. “While he has already made a name for himself, his experience, passion and drive will help us continue to build our brand, create meaningful marketing campaigns and help make us an iconic brand in our own right.”

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