Airbnb has partnered up with creative agency GOVT KL to create an overnight experience at the Sepang International Circuit (SIC) during the Malaysia Grand Prix weekend. Airbnb will also release new content films about the campaign.
Usually featured at iconic locations, this is the first time Airbnbâ€™s global platform â€śA Night Atâ€ť is being transformed for a motorsports event. SICâ€™s Corporate Suite No. 9 was turned into a living space as part of theÂ campaign. The space overlooks the circuitâ€™s sharpest bend.
Take a look below:
Airbnb also introduce a midnight track tour, led by a former host and TV presenter on ESPNâ€™s Engine Block, Sanjeev Palar.
â€śWeâ€™re extremely thrilled to have finally brought this to life with Airbnb and to have overcame hurdles with creative solutions that arenâ€™t just a headline and a pretty picture,â€ť GOVT KLâ€™s ECD,
Casey Loh said.