Airbnb has partnered up with creative agency GOVT KL to create an overnight experience at the Sepang International Circuit (SIC) during the Malaysia Grand Prix weekend. Airbnb will also release new content films about the campaign.
Usually featured at iconic locations, this is the first time Airbnb’s global platform “A Night At” is being transformed for a motorsports event. SIC’s Corporate Suite No. 9 was turned into a living space as part of the campaign. The space overlooks the circuit’s sharpest bend.
Take a look below:
[gallery link="file" ids="88932,88933,88934,88935"]
Airbnb also introduce a midnight track tour, led by a former host and TV presenter on ESPN’s Engine Block, Sanjeev Palar.
“We’re extremely thrilled to have finally brought this to life with Airbnb and to have overcame hurdles with creative solutions that aren’t just a headline and a pretty picture,” GOVT KL’s ECD,
Casey Loh said.