Airbnb gets regional marketing lead

Following news of Airbnb’s major hiring spree (read also: Airbnb goes on aggressive hiring spree), it has appointed its marketing lead for the region.

The company has appointed Matthias Schuecking, as head of marketing APAC at Airbnb, based in Singapore.

Prior to his new role, Schuecking was a marketing manager at Unilever Asia, leading brand development projects in Southeast Asia and Australasia for brands such as Dove, Lifebuoy, Vaseline.

Going ahead, the brand is looking to take a strong content focus, looking out also to hire a regional content lead.

The brand declined to comment further. Earlier this year, it announced fundings of another US$450million, valuing the business at US$10 billion.