Airbnb has unveiled a campaign titled #HostWithHer in the lead up to International Women's Day, celebrating female hosts in Malaysia and the rest of the region. The new campaign highlights the important role women have in Airbnb's growing community, as they discover the joy of hosting and working towards creating a gender-equal world with thriving economies and communities.
The company has also launched a microsite featuring stories from an array of local female hosts and includes recommendations for women-powered stays and experiences to discover on Airbnb. According to Airbnb, 49% of the listings in Malaysia are hosted by women, as well as 43% of experiences. In 2019, female hosts in Malaysia earned more than US$52 million. In Malaysia and the rest of the region, Airbnb said hospitality is second nature. Of all women hosts who received five-star reviews in 2019, over 40% of them were based in Asia Pacific.
Globally, women make up 54% of Airbnb's host community and they earned nearly US$15 billion in 2019. Majority of (83%) female hosts worldwide earned five-star reviews, with an average review of 4.77 stars.
When it comes to creating connections with guests, female hosts are also known to go the extra mile. This trend is reflected globally as 83% of female hosts worldwide earned 5-star reviews, with an average review of 4.77 stars.
Mich Goh, head of public policy (Southeast Asia), Airbnb said, women worldwide are using their income gained through Airbnb in various ways. These include from helping send their kids to school, to pursuing their passions, to giving them a chance to live an independent lifestyle. "We’re looking forward to joining hands with more female hosts so they can continue empowering themselves and living life on their own terms," Goh added.
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