AirAsia launched its world's first Freedom Flyer Programme, which aims to allow loyal consumers to earn AirAsia BIG Points easily and quickly. The revamped loyalty programme is based on a unique membership status system determined by how often guests fly.
Consumers will earn BIG Points at a quicker rate if they fly with AirAsia more often, regardless of how much they spend on fares. The four-status system starts with Red status for guests who fly 13 or fewer one-way short-haul flights in the preceding 12 months, through to Gold and Platinum, and all the way up to Black for those who fly 50 or more times with AirAsia.
For every RM10 spent, Red Members can earn up to 20 BIG Points, Gold up to 40, Platinum up to 70 and Black up to 120. Long-haul and Fly-Thru flights count as two one-way short-haul flights for status calculation purposes, making it doubly rewarding to travel with AirAsia X.
“When my partner Datuk Kamarudin and I started AirAsia, we dreamed of democratising air travel so flying would no longer be a luxury only a few could enjoy. We wanted to give everyone the freedom to fly. This new and improved loyalty programme is the latest in our continuing quest to give our guests the freedom to live the rewarding life they’ve always dreamed of," AirAsia co-founder and AirAsia group CEO, Tan Sri Tony Fernandes, said.
“This is our way of saying thank you to our loyal guests for flying with us. By making AirAsia X the airline of choice for longhaul travel, our guests can achieve top status in the Freedom Flyer Programme twice as fast and enjoy abundant rewards and privileges while exploring our network, which stretches from Japan to Australia and the Middle East, all the way to Hawaii," AirAsia co-founder and AirAsia X group CEO, Datuk Kamarudin Meranun, said.
Besides placing its loyal consumers in mind, AirAsia has also targeted business travellers with MyCorporate, a suite of products made exclusively for them. Companies that sign up to MyCorporate will have access to a convenient, easy-to-use online booking system and comprehensive reporting to keep track of corporate travelling expenses. It recently also announced plans to establish a new holding company in Indonesia, as it looks to further capitalise on the growth of the Indonesia market.