AirAsia X launches Ultimate Xventure contest to boost brand loyalty among Millennials

AirAsia X has launched a contest called Ultimate Xventure for youths aged between 18 and 32 seeking "unforgettable" adventure travel experiences.

The goal of the contest is to introduce New Zealand as an adventurous destination and encourage millennials to experience what it has to offer. Among the main attractions of New Zealand are extreme adventure sports activities including bungy jumping in Queenstown, skydiving in Lake Taupo/Wanaka and water rafting in Rotorua, which offers travelers with a mix of exhilarating adrenaline, speed and nature.

The winner of the contest will win a grand Prize of flight tickets to Auckland, New Zealand for four people, a four-day and three-night accommodation and also selected activities during the trip.

For the first part, the social media Ultimate Xventure contest seeks the most creative pictures or videos of adventure sports activities and contestants are required to upload them on their Instagram with the wittiest captions and the official hashtags #UltimateXventure and #AirAsiaX.

The social media contest has kicked off on 31 July 2017 and will end on 17 August 2017. The judging process will run from 14 until 17 August where one winner will be selected each day and announced through the Fly FM radio.

The second part or the finale of the Ultimate Xventure contest which is in collaboration with Sunway will take place on 20 August at Sunway Lagoon Extreme Park. The winners will compete in the games that are lined up for Ultimate Xventure contest, which demonstrate the experiences available in New Zealand fulfilling the requirements of adventure seekers.

AirAsia group chief commercial officer Siegtraund Teh said, hopefully, the contest will not only help to ignite interest of youngsters to choose New Zealand as an adventurous destination but also to create engaging activities that build AirAsia brand loyalty amongst the millennials.

“New Zealand offers an unbeatable selection of adventure sports, and only AirAsia X can offer 'unbeatable' low fares from Kuala Lumpur to New Zealand for young travelers wanting to experience the thrill of a lifetime,” he added.

Meanwhile, AirAsia has also launched its inaugural flight from Sarawak’s Kuching to Langkawi this week. The new route will operate with 4 times weekly flights on Monday, Wednesday, Friday and Sunday.

Spencer Lee, AirAsia head of commercial said, “We are committed to continue growing this hub as Sarawak has a lot to offer beyond a tourism destination. Increasing connectivity into Sarawak is important for us as it is also one of the top preferred investment destinations in Malaysia with Sarawak Corridor of Renewable Energy (SCORE) attracting investors to set up manufacturing plants on ICT, agriculture, industrial and many more.”

Lee added, “Last year, we have flown about 3.2 million guests in and out of our Kuching hub and we believe the introduction of the two new routes to and from Kuching namely Pontianak recently and Langkawi now, echoes our commitment in Sarawak.[...].We look forward to strengthen this hub with further connectivity in the future.”

Celebratory all-in-fares from RM100 one way are available for booking online at from now until 13 August 2017 for the travel period between now and 8 February 2018. The promotional fares are also available on AirAsia’s mobile app on iPhone and Android devices, as well as the mobile site at

AirAsia now flies to 11 destinations from Kuching with more than 220 weekly flights one way. Besides Langkawi, other destinations are Miri, Sibu, Bintulu, Kota Kinabalu, Johor Bahru, Kota Bharu, Penang, Kuala Lumpur, Singapore and Pontianak. Fly-Thru guests can also connect to 18 countries from Kuching via its Kuala Lumpur hub such as Thailand, China, Hong Kong, Macao and Indonesia.