AirAsia has unveiled a special "Save our Malayan Tiger" aircraft livery to bring the Malaysian government?s wildlife conservation campaign to life.
According to a press release, the livery forms part of AirAsia?s ongoing sustainability efforts to support conservation and environmental programmes, and would encourage millions of people to pledge their support for the cause. The Airbus A320 aircraft livery was launched by the minister of water, land and natural resources Yang Berhormat and Xavier Jayakumar alongside AirAsia group CEO Tony Fernandes and AirAsia Malaysia CEO Riad Asmat in Sepang.
The move comes shortly after AirAsia's employees made a visit to the National Wildlife Rescue Center in Sungkai, Perak in October. The airline also help to push the Ministry of Water, Land and Natural Resources? environmental campaigns by sponsoring return flights for 10 orang asli?(aboriginal people) to attend the Hutan Kita exhibition launch in August 2019.
AirAsia group head of global affairs and sustainability, Shasha Ridzam said Malayan tigers are a "majestic symbol" of strength and part of Malaysia's national identity. "We would never want our children to grow up in a world where the Malayan tiger exists only as an image on the coat of arms. That is why we must play our part in protecting them," he added."
Meanwhile, Jayakumar said?with AirAsia?s support, the ministry will further raise the awareness on these important messages not just in Malaysia, but in the region as well, and be the "vehicle of change" for tigers in Malaysia. He said: ?The alarming decline of our national symbol is clear evidence that we need to do more when it comes to conserving our tigers. Our Hutan Kita campaign is an important cause as well, as without our forests, there will be no tigers and wildlife."
Other AirAsia?s sustainability efforts include guest education, carbon reduction and waste management, the collection and separation of recyclable items on board, and community-based tourism programmes such as JourneyD. AirAsia also fosters social enterprise initiatives across ASEAN through its philanthropy arm, AirAsia Foundation.
Previously, AirAsia had also launched an aircraft livery marked with?Universiti Teknologi Malaysia?s logo in a?partnership. In May, when?AirAsia launched its fifth hub on the island of Lombok, the airline?unveiled a specially-designed livery?featuring?Lombok?s tourism icons. Last year,?AirAsia had the first UFC branded livery on an AirAsia Airbus A330-300, in?collaboration?with premier mixed martial arts organisation, UFC.