Marketing

Toggle

Article

AirAsia to realise restaurant dream with Santan outlet at Mid Valley

AirAsia’s plans of opening a restaurant is apparently materialising as group CEO and CEO of airasia.com Tony Fernandes announced on Twitter that the airline is opening its first Santan restaurant in Mid Valley Megamall this December. He added that: “Who would have thought airline food to restaurant? Franchises available soon.” Fernandes also told followers that this is their chance to own ASEAN’s first fast food restaurant.

Earlier this year, AirAsia reportedly mulled plans to launch a fast food restaurant offering meals from its in-flight menu named “Santan”. Fernandes previously told US talk show host Larry King that AirAsia believes in the quality of its in-flight menu and offerings, and thinks its food is “fantastic”. A+M has reached out to AirAsia for comment.

The airline recently reshuffled its leadership to support its transformation into a travel and financial platform company, as well as to build airasia.com, the airline’s lifestyle eCommerce platform, into a lifestyle brand. This saw Fernandes helm the dual role of CEO of airasia.com. Meanwhile, Spencer Lee, Karen Chan, Aireen Omar and Bo Lingam also took on new roles as a result of the reshuffle.

Read More News

in Hong Kong by

Music is in the air at Times Square

Times Square will launch the Times Square MUSIC ROOM to attract indie music fans to the mall, with social media as the main platfo..

Trending