Content360 2023
Airasia Super App launches in Bali

Airasia Super App launches in Bali

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The airasia Super App has launched  in Indonesia. This marks a significant milestone as it completes its ASEAN expansion plan in 2022, focusing on Bali as a key international tourist market.  

According to airasia, for a full integrated travel experience, the travel super app also unveiled its plans to flag-off its ride-hailing service, airasia ride in Bali. It will be enabling an end-to-end travel journey for everyone using the airasia Super App on the island of Bali. Its entry into the Indonesian market is expected to disrupt the local super app space as it is the only one offering a fully integrated travel booking experience on one convenient platform, said airasia.

Head of marketing of airasia Super App Indonesia, Boni Andika explained that the app focuses primarily on travellers in Bali, since the island is a travel hub. Later on, the company might utilise and optimise a single ecosystem, where flight users may use the ride feature. MARKETING-INTERACTIVE has reached out to airasia Super App for its marketing plans to promote the app in Bali.

The airasia Super App, a digital venture of Capital A – which is formerly known as AirAsia Group – was launched in Malaysia back in October 2020, and subsequently in Thailand and the Philippines, in February and April this year. Meanwhile, users are able to enjoy services such as online duty-free shopping on the platform, with options for purchases to be delivered straight to their seats inflight on AirAsia flights, or picked up at any participating airport.

Amanda Woo, airasia Super App CEO said, "We are also the only travel super app platform that owns an airline, enabling us to leverage on the strong travel segment and customer base, hence our focus on growing our presence in key holiday destinations such as Bali first."

Woo added that the team is excited to launch in Indonesia, as the market holds such strong growth potential. "It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach on how we will penetrate the Indonesian market," she said.

"No other super apps out there can truly say they are a travel super app, and provide their users with a seamless end-to-end experience incorporating both the travel and lifestyle segments together in one platform. And we would like to thank the head of Bali Transportation Bureau for gracing us with his presence at the launch of airasia Super App in Bali today," Woo said, adding:

As a travel super app, we are confident that we are able to create value for our users, aside from convenience, reliability and affordability with all the products and services which we have and will introduce here soon.

The airasia Super App also offers food delivery services, which are currently available in the Tangerang and Jakarta area at the moment.

In June, the airasia Super Approlled out the airasia pocket, an e-wallet within the super app that enables users to reload and make payments for all the products and services on the app while being rewarded at the same time.

Airasia pocket users are be able to earn airasia points upon activation, apart from enjoying a discount off flight bookings and receiving 10 times the number of airasia points with every food order on weekends. 

Related articles: 
airasia Super App expands into e-wallet scene 
airasia Super App Indonesia names head of marketing 
airasia Super App inks 5-year collab with Google to push 'co-innovation ecosystem' 
airasia super app appoints first CMO


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