Airasia Super App adds gifting option as part of community-led experience

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Capital A aims to create a more community-led experience on the airasia Super App by introducing airasia chat, games and the newly launched airasia gifts - allowing the community of airasia members to connect, play and share.

Airasia gifts is done in partnership with COOP Marketing Group, a South Korean mobile voucher firm, and is accessible only via airasia chat. Users can experience cross-border mobile gifting and select from gift categories which include airasia products; beauty, health and wellness, entertainment, fashion, and F&B, among others.

Colin Currie, president, commercial of Capital A, explained that mobile gifting was valued at US$258 million two years ago and is projected to reach US$1,101 billion by year 2030. The vision of airasia gifts is to drive engagement and app stickiness on the platform, Currie said, adding that in the future, the company hopes to develop this into its own advertising platform.

Meanwhile, airasia Super App now allows users to create their own social profile in the community via the Profile section. This enables uers to engage in one-to-one chats, interact with other community members with similar passions and personalise the content they receive.

Their social profile will enable them to interact with other travellers as well as those in their contact list via airasia chat as a messenger service. They can also engage with over 20 active communities ranging from foodies, travellers to adventure seekers and follow channels to get the latest news and promotions from the whole airasia ecosystem.

These new offerings are part of Fernandes's vision to create a Community pillar also known as airasia Republic. According to him, this is the future of airasia Super App and is integral to the airlines, which will also include features to enhance customer engagement and experience.

"It is a space where airasia brings the whole of ASEAN closer together, enabling the community to share information, engage and build meaningful connections, share creativity and learn from each other - thus creating a strong sense of community," Fernandes explained.

He added that the company has a database of 51 million travellers who are seeking for content, information, and entertainment - which are integral to the pre, actual and post-travel experience.

"We will continue to enhance our ecosystem, creating a more self-sustaining engagement-based user experience - making airasia Community truly an airasia way of life," Fernandes said.

Separately, the company recently took its subscription product SUPER+ worldwide with two options open for subscribers - SUPER+ Lite and SUPER+ Premium. The former covers all ASEAN countries while the latter offers access to all countries operated by the airline. The move into making its Super+ subscription available to all came shortly after the brand launched its Super App in Indonesia, focusing on Bali as a key international tourist market.

share on