The Audit Bureau of Circulations, Malaysia (ABCM) has completed its audit process on AirAsia’s inflight magazine – travel 3Sixty for the period of January to December 2015, and the magazine has seen an increase of 12% in average net distribution per publishing issue throughout that period.
Back in 2014, travel 3Sixty was the only inflight publication in Malaysia and the region to be audited by ABCM and it continues to maintain this status for 2015.
Datuk Kamarudin Meranun, publisher of travel 3Sixty said, “Our inflight publication is one of a kind, reaching out to millions of travellers every month and providing advertisers with high value and even higher visibility. We are proud to be the only inflight publication in this region to be audited by ABC and this is our commitment towards transparency. As we grow the number of guests we fly each year, we look forward to offering advertisers better value through our inflight magazine as well.”
Audited circulation provides the assurance of an accurate circulation data which conforms to a uniform standard set out by the Audit Bureau of Circulations (commonly known as ABC). The Bureau generally consists of representation from advertisers, advertising & media agencies and publishers.
Globally, there are 36 bureaus over 40 countries which are all affiliated with The International Federation of Audit Bureaux of Circulations (IFABC). In Asia, ABC is established in China, Taiwan, Hong Kong, India, Japan, South Korea, Singapore and Malaysia.
The authentication by ABCM for travel 3Sixty provides current and future advertisers in the magazine a greater accountability of its advertising investments.
The AirAsia Group carries over 50 million guests annually and travel 3Sixty provides all travellers with the best and latest in travel, arts and culture, lifestyle, sports and photography with fresh perspectives on the destinations and countries that the AirAsia group connects to.