Grace Chin has taken on the newly-created role of head of marketing of Teleport, AirAsia's logistics arm. She (pictured) reports to CEO Pete Chareonwongsak and Teleport's head of product Joanne Chin. Since coming on board, Chin has overseen the launch of Save Our Shops (SOS) campaign on OURSHOP.com in April and other new lines of businesses by Teleport.
Chin oversees marketing, partnerships, commercial and merchants relationships for OURSHOP, and told A+M that she is looking to grow the sales potential for selected merchants through an incubation programme for merchants as part of the SOS campaign. The SOS campaign aims to help local businesses tide through the COVID-19 pandemic, and is part of a bigger campaign titled "#InThisTogether". It urges local merchants to list on OURSHOP to sell their items.
According to Chin, her vision is to enable everyone, from single merchants to the largest companies, to move goods and e-commerce anywhere in Southeast Asia and beyond. Prior to Teleport, Chin was with Singaporean startup Viddsee for about five years, last helming the role of VP, marketing. She also worked for global short film franchise Tropfest and George Town Festival.
Separately, media outlets recently reported that AirAsia might part ways with over 300 employees and the layoffs will involve 111 cabin crew members, 172 pilots and 50 engineers. According to Bernama which quoted Astro Awani, individuals involved in the job cuts will be notified by email within 24 hours and will be compensated by the airline. AirAsia Malaysia's CEO Riad Asmat said the organisational restructure was viewed as "a viable alternative" as there were no other choices to ensure that AirAsia continued to operate like before.
This news came after the airline's management and senior employees volunteered to take a pay cut, ranging from 100% at the very top to 15%, in March. This was in effort to further manage and contain costs for the airline company.
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