AirAsia picks Brazilian footballer Roberto Carlos as global brand ambassador

AirAsia has appointed Brazilian footballer Roberto Carlos (pictured third from left) as its new global brand ambassador for two years.

In a statement to A+M, AirAsia’s spokesperson said that Carlos will be featured in two campaigns #StillGotIt and #WeAreAllChampions. #StillGotIt is a Roberto Carlos-only campaign that will be unveiled end April, and the second is a larger campaign that will also feature otherAirAsia ambassadors that will be rolled out towards June 2018.

The spokesperson added that Carlos embodies the beliefs of AirAsia – to dare to dream and never lose sight of what you want to achieve, adding that both parties have come a long way in making their mark in their respective fields.

“From playing on streets of Garça and deciding to be a professional footballer at 12 to the amazing free kick against France and winning the World Cup, he has shown that when he wants something, he will see it through to the end,” AirAsia group CEO Tony Fernandes said.

Carlos said he is thrilled to be able to represent a brand like AirAsia, which prides itself in making dreams come true. “In Brazil, we say, ‘Because we suffer so much, we value football’. This shows you can succeed no matter where you come from as long as you believe and work hard,” he added.

AirAsia is not the only company to partner with a footballer. Last November, Tourism Malaysia (TM) sealed a year-long partnership with FC Barcelona footballer Luis Suarez. The deal is expected to drive interest for Malaysia as a tourist destination, leveraging on the football player’s popularity around the world. Tourism and Culture Minister Mohamed Nazri Aziz said the football star was not only among the world’s top-ranking footballers “but also a respected community leader”.

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