AirAsia has partnered with Naelofar Hijab to unveil an exclusively designed hijab for the airline’s female pilots.
Starting from June 2017, Muslim female pilots from AirAsia and AirAsia X will don the white Naelofar Hijab that is specifically tailored to meet their workday needs.
Rudy Khaw, regional head of branding for AirAsia, said this is the first time ever for the airline to collaborate with a designer in producing hijab wear for its female pilots, "We are happy to work with Naelofar Hijab to create a piece that complements our female pilots’ look while providing enhanced comfort as they perform their duty."
"We are currently looking into revamping hijab designs for our ground staff as well,” Khaw added.
AirAsia female pilots were involved throughout the design process where they worked closely with Naelofar Hijab designers. The prototypes had undergone multiple wear testing by members of the airline’s pilots as well.
“Being given the opportunity to redesign the female hijab was very exciting and it gave us the opportunity to create a special piece that is comfortable, functional and stylish,” Neelofa, founder of Naelofar Hijab added.
Using fabric materials with enhancement properties, AirAsia said, the new hijab allows great stretch and recovery for easy movement along with adornment of the signature Naelofar Hijab symbol in Swarovski crystals for a finishing touch.