PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
airasia launches one-stop-shop travel and lifestyle app in PH

airasia launches one-stop-shop travel and lifestyle app in PH

share on

 

The airasia Super App, an ASEAN integrated digital travel and lifestyle platform, has officially arrived in the Philippines, aiming to further stimulate the country’s strong e-commerce market. 

A digital venture of Capital A (formerly known as AirAsia Group), it is expected to change the local e-commerce game as the first and only one-stop-shop travel and lifestyle app in the country. 

Its launch complements the findings of AirAsia Philippines in a study commissioned end-2021, where respondents highlighted their interest in an integrated end-to-end travel experience. Six out of 10 respondents are keen on booking packages composed of Flights + Hotel + Tours and Activities, followed by discounted Flight + Hotel bundles (61%), and discounted Food + Activities bundles (59%). Such packages are available on the airasia Super App, supported by other lines of businesses present in the Philippines like SNAP, and those soon to arrive  such as ride-hailing service airasia ride, digital food delivery airasia food, and digital tax-free shopping platform TravelMall. 

Coming from the successful launch of its Super App in Malaysia and Thailand, Capital A is confident that airasia Super App will perform well in the Philippines as the country gears for its post-pandemic recovery. Differentiating the airasia Super App from others in the market is its capability to allow users to compare and book flights to more than 3,000 destinations with over 700 airlines to choose from.

Aside from flights, customers can also conveniently book hotels, travel packages, activities, car rides, parcel deliveries, and even shop for food, clothes, and other products at lower prices in just a few taps, all in one app. Since its global launch, airasia Super App has partnered with over 200,000 hotels to secure the best deals. 

The chat option also allows app users to interact real-time and get feedback about the products and services in the airasia Super App.

Across business verticals

Tony Fernandes, CEO of Capital A Berhad, said: “…We are looking forward to serving all Filipinos with three key things - convenience, reliability and affordability. We are an everyday app for everyone and we aim to create value for all airasia Super App users. We have grown from just an airline into a full-fledged super app today with strong products across key business verticals such as travel and delivery. With the reopening of borders across the region, we are sure that Filipinos will find the best travel deals on our super app, and enjoy other lifestyle offerings such as airasia food, airasia ride, airasia xpress and more when they travel to other countries like Malaysia, Thailand, Indonesia and when they’re introduced in the Philippines soon.”  

Amanda Woo, CEO of airasia Super App, said to the Filipino audience: “…We strive to be part of your everyday lives - as we introduce more and more offerings here. We are now a complete super app, and the only able to offer products and services across both travel and delivery verticals in one place. As an OTA, we now offer flights from over 700 airlines to more than 3,000 destinations across the globe, apart from over 200,000 hotels. The SUPER+ subscription plan, which was launched last week, brings value to subscribers, and we hope that more Filipinos will subscribe once more services are introduced here in the Philippines.” 

Beyond a travel company

Capital A said the Philippines is a very important market. It hopes to expand the airasia Super App consumer base in the Philippines by the fourth quarter of 2022.

airasia Philippines Country Head Ray Berja shares: “We at airasia firmly believe that ‘diversified offerings’ in an ‘integrated platform’ presents the future of brands – a future wherein experience is seamless from one end to the other. This is what airasia Super App is set to offer Filipinos. We have grown beyond being a travel company as we know the customer journey going to and from their travel destination is much more complex. Our answer to these complexities is a simple one-stop hub for all essentials, making life more convenient one tap at a time.”

Berja also remarked on the economic activity that the airasia Super App Philippines aims to spur in the coming months. “As part of our efforts to help boost the country’s economic recovery, airasia Super App is offering a more diverse platform for businesses at any level. We want services to be available at their best value to stimulate commerce for businesses of all sizes as we all gear for recovery.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window