AirAsia BIG Loyalty launches eStore online shopping platform

BIG Digital, a subsidiary of AirAsia, has unveiled the eStore, the latest lifestyle offering from AirAsia’s BIG Loyalty programme. The eStore will allow its more than 13 million BIG Members in Malaysia, Indonesia and Thailand to shop from over 150 lifestyle and travel brands on one platform –, with rollout on the AirAsia BIG Loyalty mobile app in the near future.

In a press release, AirAsia's spokesperson said the online shopping platform aims to transform AirAsia BIG Loyalty’s lifestyle pillar, positioning the loyalty programme as a key player in the online travel retail industry. Selected available brands include Uniqlo,, 11street, Digi, Fave and ezbuy.

AirAsia BIG Loyalty CEO Dato Eddy Leong (pictured far right) said its eStore is the newest digital innovation that "stays true to its dedication to reward members easier, faster and better." The loyalty programme has about 10,000 new BIG Members and over 167,000 web traffic daily. With eStore, BIG Members are able to buy online with purchases delivered to their home, and every RM1 spent earns 1 BIG Point or more.

To celebrate the launch of the eStore, there will be a special “eStore 12.12 BIG Sale” on 12 December 2017 where members who shop on the eStore stand a chance to win exclusive vouchers or a grand prize of up to 160,000 BIG Points to redeem flights to Seoul, Osaka or Tokyo.