AirAsia and Terengganu join hands as the latter eyes 5.5 million tourist arrivals

AirAsia and Terengganu state government has signed a memorandum of agreement (MOA) which will see both parties collaborate to promote local tourism in Terengganu. AirAsia will add in new route, allowing travellers to fly directly from Johor Bahru to Terengganu starting 22 June 2017.

“Terengganu is ready to be known as a tourism state with efficient land and air accessibility, with good services, modern infrastructures and treasures of nature, culture and heritage. The additional Johor Bahru to Kuala Terengganu direct flights will definitely boost the arrival of tourists into Terengganu,” Terengganu chief minister, Ahmad Razif bin Abdul Rahman said.

"With this collaboration, we will drive our marketing efforts to promote Terengganu as a must-visit destination in Malaysia. We are confident this will contribute significantly in achieving the state government’s target of 5.5 million tourist arrivals in Terengganu for this year,” Aziz Bakar, who sits on AirAsia Berhad's board of directors added.

In August last year, the airline's Singapore unit has also collaborated with the Indonesian Ministry of Tourism on a marketing campaign to promote Indonesia in the city state. As part of the campaign, it showcased travel-related content on various mediums such as radio, Yahoo, Facebook and also brought two top Singapore YouTubers: Night Owls Cinematics and Lepak One Korner) on board.