Aimia hires former Celcom Axiata marketer

Global loyalty solutions provider Aimia has appointed Andreas West as vice president of analytics and global loyalty solutions. He will be based out of Singapore and will be responsible for providing thought leadership, strategy development and execution across analytics and data management functions.

He will also be responsible for leading the evolution, development and the deployment of analytics and data products along with propositions with the clients. He was previously the co-founder and CEO of the business consulting firm, Numero, where he focused on revenue maximisation through customer lifecycle management principles.

Prior to Numero, West was the senior vice president of marketing, at Celcom Axiata in Malaysia and was responsible for all below-the-line communication to Celcom’s 15 million retail and enterprise customer base. He has also spent time with Vodafone in Germany and the Netherlands, Accenture in EMEA, NCR Teradata, TDS Consulting and Citibank.