Aiken Digital brings on board Mastercard marketer Dominic Koh to lead Vietnam expansion

Digital agency Aiken Digital has appointed Dominic Koh (pictured) as CEO of Aiken Digital Vietnam and global account director. Koh will be reporting to Joseph Chua, CEO of Aiken Digital Group. 

Koh has more than two decades of digital transformation experience working with the likes of HP, Microsoft, Nokia, American Express and Mastercard. Koh was last with Mastercard for over 12 years with his last role being VP, strategy of global digital marketing for over two years. Prior to the role, he was VP, head of marketing B2C for Asia Pacific. 

Before to joining Mastercard, Koh was responsible for the global email marketing strategy across 22 international markets for American Express. Dominic also spent nine years of his earlier career in various roles in branding and digital marketing agencies.

In the new role,  Koh will oversee the business operation of Aiken Digital Vietnam, Aiken Digital key accounts and strengthen the group's capabilities globally. He will establish and grow Aiken Digital’s presence in Vietnam as part of its global growth and talent strategy to leverage the dynamism, speed and exponential potential of Asia to bring innovative solutions to our global clients. 

Chua said, “Koh has been broadly endorsed for his prowess in driving business with differentiated marketing services and emerging technologies. He is the right fit and new addition to augment our top team. We believe his dynamic leadership skill, coupled with his extensive business transformation experience, will spearhead Aiken Digital’s growth to greater heights in the APAC region.”

Koh added, “I look forward to expanding our capabilities and establishing innovative work for our clients and partners through the introduction of game-changing strategies. I see endless possibilities in my role to scale up Aiken Digital’s growth in Vietnam and our global initiatives. In current times of radical innovation, it is crucial to be nimble in embracing the emerging digitisation opportunities and bespoke solutions that will empower our new age of global clients and consumers.”

Vietnam rises as Southeast Asia’s second fastest growing market with a thriving digital economy. It emerged as a strategic key market for Aiken Digital in global market expansion due to its vibrancy of its commerce market. Aiken Digital Vietnam is well-positioned in providing best-in-class evolving offerings around social commerce, content and technologies to clients, as well as establishing a network of different specialist partners.

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