Content360 2023
AIA Singapore hands 3-year comms remit to Ogilvy

AIA Singapore hands 3-year comms remit to Ogilvy

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AIA Singapore has re-appointed Ogilvy to handle communications duties for an additional three years. This will see Ogilvy continue to drive holistic communications efforts for the insurance company. The agency is also tasked to further its communications and storytelling efforts for AIA Singapore, drawing on its integrated communications expertise and industry knowledge in the financial services sector. The appointment builds on Ogilvy’s decade-long partnership with AIA Singapore, first established in 2010. 

In response to the current COVID-19 situation, AIA Singapore and Ogilvy have worked together on several vital initiatives since the reappointment. This includes the introduction of special coverage by AIA to provide additional protection and reassurance to Singaporeans against COVID-19. The insurer is offering free COVID-19 coverage for 1.4 million customers, employees, and tied representatives to ensure that customers are adequately protected against the ongoing threat posed by the outbreak.

Ho Lee Yen, chief customer and marketing officer, AIA Singapore, said Ogilvy’s understanding of the insurance business makes them the natural choice as the company's long-term strategic communications partner.

"Together, we have achieved a number of significant milestones, including AIA Vitality, our comprehensive wellness programme, and our recent centennial celebrations in Asia. We have come a long way in building AIA as Singapore's pre-eminent life insurer. Ogilvy’s reappointment marks another exciting step forward in the next chapter of our journey as we continue to empower people to live healthier, longer, better lives, an integral aspect of our brand promise," she added.

Meanwhile, Emily Poon, executive group director, Ogilvy Singapore, said: “We’re honoured to be reappointed as AIA Singapore’s strategic communications partner and take great pride in partnering AIA as the leading insurance brand that always innovates and puts customers first. Together, we will continue to roll out meaningful and relevant communications initiatives to motivate people in Singapore to live healthier, longer, better lives."

Most recently, Ogilvy reshuffled its leadership in Asia, making multiple appointments. Chris Riley, chairman of Ogilvy Singapore, was promoted to group chairman, Singapore and Malaysia as the agency aims to maximise the impact of its resources. This comes as clients are increasingly looking to coordinate operations across both markets, with the new combined set up featuring over 350 individuals across the two offices.

The leadership appointments also saw Nizwani Shahar, co-chief executive at Ogilvy Malaysia, being promoted to the sole chief executive for the network. She works closely with Riley in her new role. Meanwhile, Campbell Cannon, who was previously appointed co-chief executive alongside Nizwani in April last year, has moved to an important regional client role in Malaysia, with details to be announced.

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