To continue showing its support for the less privileged, AIA Hong Kong and Macau (AIA) has launched another round of its charity campaign.
For every new life insurance or individual personal accident insurance policy submitted by AIA financial planners from 16 March to 15 April, the brand has made a donation to the AIA Foundation (AIAF). These donations were then used to purchase 3,000 family protection boxes for underprivileged families in Hong Kong. Though in this round it has notably extended its support beyond Hong Kong to Macau. supporting the community work of Caritas Macau.
Each of the family protection boxes includes antiseptic supplies (face masks, alcohol-based hand sanitiser, and hand sanitising wipes) and food staples (cooking oil, rice, noodles, oatmeal, and biscuits).
“We are conscious there is a continuous need to support less privileged families since the outbreak of the COVID-19 virus. As a member of the larger community and a responsible corporate citizen, we feel it is important to identify sustainable ways to support our society," said Peter Crewe, CEO of AIA Hong Kong and Macau and director of AIA Foundation.
This latest round of charity activities follows the brand's March donation of 10,000 health protection kits to Hong Kong's underprivileged.
"Following the donation of Health Protection Kits in March, we are delighted the Foundation can provide additional support to more families in need. We also hope this will encourage the wider community to continue to offer support and guidance to those families being hit the hardest at this time. By standing strong together, I firmly believe Hong Kong & Macau can overcome this unprecedented challenge," said Crewe.
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