AIA Malaysia picks Invictus Blue for media duties

AIA Malaysia has picked Invictus Blue Group, formerly known as Zenith Malaysia, to manage media duties following a multi-agency pitch. The agency is responsible for all forms of media buying across offline, online and social platforms. This includes advising on media effectiveness strategy, planning and innovation across all the insurer’s products and brands.

A+M has reached out to AIA for additional information.

CMO Heng Zee Wang, who was appointed to the role last June, said in today’s ever-changing media landscape where new marketing tools, techniques and platforms are shaping the way people interact with brands every day, staying imprinted in the consumers’ minds is a constant challenge.

As such, it sought an agency partner that is not only technically sound, but also able to put forward fresh innovative ideas that stem from a good understanding of AIA Malaysia’s business challenges and opportunities.

“We are glad to have found these traits in Invictus Blue. We look forward to working closely with them to further advance AIA’s efforts in reaching and engaging with Malaysians, and in amplifying our purpose of helping people live ‘Healthier, Longer, Better Lives’,” Heng said.

Meanwhile, Abhishek Bhattacharjee, chief digital officer at Invictus Blue Group, said it is thrilled to have an opportunity to work together with AIA Malaysia’s passionate team, chasing excellence and innovation in marketing.

“Both our teams believe in pushing boundaries and leading the change, and we are absolutely committed to working together to create greater value for the iconic brand, and impacting Malaysian’s lives positively as we move forward. It’s going to be an exciting ride and we eagerly look forward to it,” he said.