AIA launches The Real Love Never Stops campaign

AIA Singapore has launched The Real Love Never Stops campaign to communicate AIA Singapore’s commitment as The Real Life Company that understand its customers across generations.

The campaign is an extension of the strategic group rebranding initiative - The Real Life Company – which was launched two years ago with an integrated campaign.

The Real Love Never Stops campaign was launched with a video on the real life challenges that families in Singapore face every day.

The video reveals how mothers juggle between family, children and work for the benefit of their loved ones.

The video also highlights real issues and challenges that families face and how AIA Singapore has been supporting them for over 80 years.


The video will be shared via social media and screens at all AIA buildings in Singapore.

AIA Singapore will also introduce other initiatives celebrating families in Singapore such as sponsorships of the annual Jurong Lake Run community event.

These efforts will complement the company’s initiatives to commemorate Singapore’s 50th birthday celebrations which include a donation of SG$250,000 for 50 families from the Asian Women’s Welfare Association (AWWA).

Moreover, AIA Singapore will continue conducting comprehensive research to uncover customer insights which will shape the development of innovative products.

Ho Lee Yen, chief marketing officer of AIA Singapore said, “The Real Love Never Stops campaign reinforces AIA Singapore’s commitment to our customers across generations. We prioritise building strong relationships with customers based on trust and they are at the heart of everything we do.

“Being The Real Life Company is not just a campaign but a declaration of AIA Singapore’s commitment to our customers,” she added.