AIA consolidates creative with TBWA

Following the appointment of TBWA\Shanghai for AIA China last year, the insurance company’s Hong Kong branch reaches out to TBWA\Hong Kong to lead its creative account.

TBWA\Hong Kong won AIA Group's regional creative duties in October 2011.

“For our next phase of growth, we’re looking for a strategic and creative partner who understands our vision and business objectives,” said Thomas Lee, chief marketing officer of AIA Hong Kong.

“TBWA has demonstrated strong insight and appreciation for our long-term goals and we look forward to developing a successful partnership.”

Joanne Lao, managing director of TBWA\Hong Kong, said the agency was look forward to strengthening AIA’s local leadership and long term success.