AIA has taken title sponsor of Chinese football reality show Football Dream, covering the 2014 and 2015 seasons.
Football Dream is a unique multimedia project supported by the Chinese Government and European Football Clubs to promote the development of football in China and inspire the next generation of players and fans.
The show follows a group of young hopefuls as they try to achieve their dream of training with the finest football academies in Europe.
Under the partnership, AIA will be part of all areas of the project, from on-ground events and digital platform in addition to the TV show.
“AIA China is proud to present Football Dream," said John Cai, CEO of AIA China.
"We believe this programme reinforces our brand position as The Real Life Company, which encapsulates AIA’s longstanding commitment to be deeply engaged in people’s lives."
Football Dream will launch start filming in the coming months and will announce partner clubs and further details soon.