AIA and HYROX HK join forces to drive community wellness

AIA Hong Kong and HYROX Hong Kong have entered a strategic partnership naming the insurer as the official title partner for the upcoming AIA HYROX Hong Kong 2027. Scheduled to take place from 7 to 10 January 2027, at the AsiaWorld-Expo, the event marks a collaboration aimed at promoting physical activity and long-term wellness habits across the city.

The partnership links AIA’s regional focus on active living with the rapid growth of HYROX, a global fitness race format that combines running with functional workout stations.

Known internationally for its standardised and inclusive structure, HYROX has grown into a major fitness movement, recording nearly 900,000 race finishers across more than 80 events globally in 2025. The format is structured to allow participants of varying fitness levels, including adaptive athletes, to benchmark their performances against global standards.

By partnering with HYROX Hong Kong, AIA Hong Kong aims to create more opportunities for people to stay active, challenge themselves and discover what healthy living means to them.

Together, AIA Hong Kong and HYROX Hong Kong share a belief that small, consistent actions can lead to meaningful progress over time. Through training, participation and shared experiences, people can build confidence, discover what they are capable of and develop lasting habits that support their long-term physical and mental wellbeing.

Through the agreement, AIA Hong Kong intends to use the platform to introduce broader health and wellness initiatives, extending engagement beyond individual competitors to encompass families, supporters, and the local community. The collaboration aims to lower the barrier to entry for functional fitness training and encourage small, consistent steps toward physical and mental wellbeing.

Designed with inclusivity at its core, HYROX features race categories for individuals and teams, making participation accessible across a wide range of fitness levels.

Melissa Wong, chief customer and marketing officer of AIA Hong Kong & Macau, said, “At AIA, we are committed to helping people live healthier, longer, better lives."

"As the official title partner of AIA HYROX Hong Kong 2027, we look forward to working with HYROX to help more people experience a world-class fitness event, foster a stronger culture of health and wellness, and encourage broader participation in active living. Together, we hope to support healthier, more connected and resilient communities across Hong Kong," she added.

Gary Wan, managing director of HYROX APAC, said, “Since our debut in 2022, Hong Kong has remained an integral event in the APAC calendar, welcoming nearly 20,000 people at our most recent race. As we look to elevate HYROX Hong Kong 2027, securing the right title partner for our January race was essential."

"Having already partnered with AIA for HYROX Singapore races, we understand their shared commitment to improving health and wellbeing. This partnership is a natural fit and an opportunity to motivate individuals to live healthier lives," he added.

MARKETING-INTERACTIVE has reached out to AIA for more information.

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