Agoda, Artotel Group unveil flagship store to capture intra-Asia travel surge

Digital travel platform Agoda has expanded its flagship store initiative with the launch of a dedicated branded storefront for Artotel Group, in a move designed to sharpen brand visibility and capture rising intra-Asia travel demand.

The new Artotel Group flagship store on Agoda provides a single, curated digital hub for more than 100 properties across Indonesia, enabling travellers to more easily discover the group’s culture-forward, Indonesia-rooted portfolio. For Artotel Group, the initiative strengthens global marketing exposure while enabling more targeted merchandising and engagement throughout the booking journey.

Agoda’s flagship store model allows leading hotel groups to showcase customised visuals, launch exclusive promotions and tap into tailored marketing support, as competition intensifies across regional source markets.

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“This partnership is about more than just visibility; it’s about a shared philosophy of localisation,” said Andrew Smith, senior vice president, supply, Agoda. “Artotel Group provides a unique Indonesian experience through art and lifestyle. By launching their first branded flagship store on Agoda, we are combining Artotel Group’s local expertise with our global reach and data insights. Our goal is to help Artotel Group customise for the ‘Asian traveller’ by tailoring engagement – from payment preferences to regional marketing – ensuring their art-inspired hospitality resonates with every guest, whether they are from Surabaya or Sydney.”

The launch comes as Asia cements its position as the fastest-growing engine of global travel, with Indonesia emerging as a key destination for both domestic and international visitors. According to Agoda’s 2026 Travel Outlook Report, Malaysia, Singapore and Australia rank among the top inbound markets for Indonesia, while 57% of Indonesians are planning to travel more domestically this year.

“As more travellers come from nearby markets, meeting diverse expectations becomes a differentiator,” said Erastus Radjimin, founder and CEO of Artotel Group. “Thanks to Agoda, we are making it easier for travellers worldwide to discover Artotel Group and experience Indonesia through our art, culinary, and lifestyle-led hotels.”

Search data from Agoda suggests travellers are also broadening their horizons beyond traditional hotspots. While Bali, Jakarta, Bandung, Yogyakarta, Malang and Surabaya remain among the most searched destinations, year-on-year search growth has been strongest in Puncak (156%), Yogyakarta (117%) and Semarang (110%). The trend underscores growing opportunity in secondary cities, particularly for operators with diversified footprints.

With a strong presence in Jakarta and properties across many of these growth markets, Artotel Group is positioning itself to meet expanding demand where it is emerging. Through the flagship partnership, the group will leverage Agoda’s distribution reach, guest insights and promotional programmes to accelerate domestic and regional capture strategies.

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