AGENDA retains ECCO across China

ECCO has retained AGENDA Shanghai as digital agency, following a three-way pitch.The agency will continue to handle ECCO’s digital strategy and creative work across its social and digital advertising.“It has been a fantastic experience working with AGENDA Shanghai,” Mellisa Lim, marketing director at ECCO Asia said.“In 2014, there will be a significant focus on bringing a brand new digital marketing experience to the forefront, with the aim to increase brand awareness."Sunny Hermano, general manager at AGENDA Shanghai ECCO and AGENDA Shanghai shared a similar innovative and creative mindset."This has led to another exciting opportunity to further expand ECCO’s footprint as providing uncompromising quality of shoes.”Last year, AGENDA Shanghai worked with ECCO to strategize and execute their first integrated digital campaign in the Chinese market – “ECCO – Walk with Passion”, which went on to garner a Silver (Creative Services – Integration Services) at the 6th ROI Festival Awards.