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Agency to help Japanese into China

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WPP company Always Marketing Services linked arms with Japanese-based advertising agency Asatsu-DK to form A2, which aims to serve Japanese businesses looking to enter China.Always Marketing Services will hold the majority stake.The Chinese agency currently offers services in merchandiser management and retail audit; retail marketing including promoter management and in-store activation; as well as shopper marketing. It operates across five major cities and boasts clients such as Unilever, Nokia, Johnson&Johnson and Microsoft.

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