Agency of the Year Awards Singapore 2020 shortlist unveiled

The shortlist is out for the 13th annual Agency of the Year Awards in Singapore. Yep, its been 13 years! Judged by an independent panel of high-calibre, client-side marketers, the awards focuses on overall agency performance, not just their work. With 23 categories recognising various disciplines, all agencies, large and small, have the chance to shine. 

The Agency of the Year Awards offers agencies a great opportunity to impress our jury with their outstanding products and services, business performance, people and perspectives. This year we also introduced four new categories: Boutique Agency of the Year, Consultant of the Year, Influencer Agency of the Year, Video / Production Company of the Year.  Across the categories available to enter this year, we received 208 entries, the most popular categories were Boutique Agency of the Year, Digital Agency of the Year and Independent Agency of the Year.

One of our judges, Joey Tan, executive director, global voice and virtual transformation, Standard Chartered, commented a few agencies have demonstrated “thought leadership and strategic view” that is much needed today. Meanwhile, Mayra Hurtado, senior director, concept to consumer, adidas SEAPAC added she sees a number of the young cohort of agencies with fresh ideas, and it is clear that new generation is very adept at combining technology with exiting and creative executions.

Judge, Alin Dobrea, head of marketing solutions and partnerships, ZALORA Group commented that agencies which entered this year showed strong creative ideas backed up by 360 executions with data-driven insights, “all of this with some amazing results to show”

The agency that is the most successful across all categories will receive the coveted Grand Prix title of Agency of the Year 2020. Last year TBWA\ Group took top honours. Who will wear the crown in 2020? Let's take a look at our finalists:

B2B Agency of the Year
• Design Prodigy
• Etymon
• MOI
• MRM
• Ying Communications, A Finn Partners Company

Boutique Agency of the Year
• AKÏN - Techlyon
• antics@play
• Clearwater Communications
• OC Digital
• Popper Asia (Singapore)
• Sunshine Nation
• The Media Shop
• The Teeth
• Touch PR & Events
• UltraSuperNew Singapore
• Zendyll Production 

Brand & Design Consultancy of the Year
• 72andSunny
• 8traordinary
• antics@play
• Louken Group
• TBWA\Group Singapore

Content Marketing Agency of the Year
• Etymon
• Hashtag Interactive
• Mashwire
• Meet Isaac
• Mutant

Consultant of the Year
• AKÏN - Techlyon
• AntzWorkz Consultants
• beknown
• Kadence International
• Louken Group

Creative Agency of the Year
• DDB Group Singapore
• GOVT Singapore
• McCann Worldgroup
• TBWA\Group Singapore
• TMRW

CRM & Loyalty Marketing Agency of the Year
• BORN Group
• Design Prodigy
• iColumn
• Mashwire
• MRM
• XGATE

Digital Agency of the Year
• Accenture Interactive
• Activa Media
• AKÏN - Techlyon
• BORN Group
• Clickr Media
• DDB Group Singapore
• Matterkind
• MRM
• OC Digital
• TBWA\Group Singapore

Event Marketing Agency of the Year
• Clearwater Communications
• GOVT Singapore
• I_Possible
• INX
• Rebel & Soul
• Sunshine Nation

Experiential Marketing Agency of the Year
• DDB Group Singapore
• GOVT Singapore
• I_Possible
• MediaMonks
• Rebel & Soul
• The Teeth
• TMRW

Full Service Agency of the Year
• BORN Group
• Clearwater Communications
• GERMS
• Mashwire
• McCann Worldgroup
• TBWA\Group Singapore
• TMRW

Independent Agency of the Year
• AKÏN - Techlyon
• GOODSTUPH
• GOVT Singapore
• LEWIS
• MOI
• Popper Asia (Singapore)
• Tate Anzur
• The Media Shop
• The Teeth
• Zendyll Music Agency

Influencer Agency of the Year
• Indie Collaborates
• Kobe Global Technologies
• Narrators
• Socialyse
• Titan Digital Media
• Touch PR & Events

Integrated Marketing Agency of the Year
• antics@play
• GERMS
• Mashwire
• McCann Worldgroup
• MullenLowe Group Singapore
• TBWA\Group Singapore
• TMRW

Market Research Agency of the Year
• 2CV Asia
• AntzWorkz Consultants
• Blackbox Research
• Brandscapes Worldwide Consultancy
• Design Prodigy
• Edelman Intelligence Singapore
• Ipsos
• Kadence International
• MetrixLab Singapore
• Milieu Insight

Media Agency of the Year
• Havas Media Singapore
• Initiative Singapore
• Mediatropy
• PHD Singapore
• PurpleClick Media
• The Media Shop
• UM Singapore

Mobile Marketing Agency of the Year
• 8traordinary
• Brandscapes Worldwide Consultancy
• MRM
• Roots Digital
• Weave Asia

Programmatic Agency of the Year
• BORN Group
• Design Prodigy
• Matterkind
• PurpleClick Media
• The Media Shop

PR Agency of the Year
• Asia PR Werkz
• Mutant
• Red Havas Singapore
• RICE
• Tate Anzur
• Touch PR & Events
• W Communications
• Ying Communications, A Finn Partners Company

Search Marketing Agency of the Year
• Impossible Marketing Services
• OC Digital
• OOm
• Roots Digital
• Weave Asia

Social Media Marketing Agency of the Year
• AKÏN - Techlyon
• DDB Group Singapore
• GOODSTUPH
• LEWIS
• Meet Isaac

Specialist Agency of the Year
• beknown
• Different
• GOODSTUPH
• LOUPE Singapore
• Matterkind
• Meet Isaac
• Rebel & Soul
• Socialyse

Video / Production Company of the Year
• electriclimefilms
• Highest Kite Productions
• Little Red Ants Creative Studio
• MediaMonks
• Moving Bits
• Rawspark

Due to COVID-19, please note that the gala dinner date will be revised. We thank you for your understanding. Do log on to the Agency of the Year website for more updates. For questions or to understand more, please contact:

Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: czarinas@marketing-interactive.com

Dzulfiqar Rohim
Assistant Head, Project Management
Tel: +65 6423 0329
Mobile: +65 9678 9958
Email: dzulfiqarr@marketing-interactive.com

Mohanesh Kumar
Project Manager
Tel: +65 6423 0329
Mobile: +65 9895 3365
Email: mohaneshk@marketing-interactive.com