Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
After tackling fonts, Microsoft now reported to freshen up under the hood of Windows 10

After tackling fonts, Microsoft now reported to freshen up under the hood of Windows 10

share on

While Microsoft giving Windows 10 a new look might not be news worthy, if you take a closer look at what's under the hood, you'll see that many of its not so popular icons has remained the same as it was in 1995. According to CNN Business, the overhaul coming up in October is part of a visual renovation of Windows 10 and will update some of its less-used icons to better reflect the technology of today. According to the article, the complete Windows 10 redesign, nicknamed "Sun Valley" and will still have a similar look and feel.

The article added that tablet users will also also be presented with a redesigned virtual keyboard and of course a better set of emojis. MARKETING-INTERACTIVE has reached out to the Microsoft team for comment. 

Prior to this in April, Microsoft's introduced its five new Office fonts. It leveraged the power of social media to find out which font should be the default one. In a tweet, Microsoft said: "We need to talk. What should our next default font be?" This was accompanied by a picture with the letter penned by the five new fonts and addressed to the font Calibri.

"We have loved our time together, but we have outgrown this relationship," the letter said and was signed off by the next potential default font - Tenorite, Bierstadt, Skeena, Seaford, and Grandview. Nonetheless, Microsoft reassured users that Calibri will always remain available even though it is no longer the default font. Brands have also jumped at the chance to share their thoughts. Web browser Opera responded with the expanding brain meme, which according to Dictionary.com uses a sequence of images to show various stages of spiritual or mental enlightenment. In the meme, Arial is depicted to be the lowest form of enlightenment followed by Times New Roman, Impact, and finally Comic Sans.

The release of its fonts follow its recent launch of the “Bersama Malaysia” (Together with Malaysia) initiative, which was in line with Malaysia’s plans of advancing the nation’s digital transformation across the private and public sectors.

As part of the plan, Microsoft will establish its first datacentre region in the country to deliver cloud services locally, with data security, privacy, and the ability to store data in-country. Microsoft also plans to train an additional one million Malaysians by end of 2023 to help create economic opportunities for people and businesses in the digital era. According to Reuters, Microsoft is investing US$1 billion in the country over the next five years. IDC’s research found that Microsoft’s investment in Malaysia will help generate up to US$4.6 billion in new revenues for the country’s ecosystem of local partners and cloud-consuming customers over the next four years. Additionally, the research estimates Microsoft, its partners, and cloud-using customers will together contribute more than 19,000 new direct and indirect jobs.

Related articles: 
Microsoft wants users to select new default font, brands get cheeky with responses
Microsoft's new data centre predicted to draw US$4.6bn in revenue for Malaysia
Analysis: Is Microsoft sowing Discord to its books to level up gaming ambitions?

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window