Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
After Hours: Staying in tune with her passion

After Hours: Staying in tune with her passion

share on

Say hello to our next guest on After Hours: Cheryl Loon, marketing manager at Clear Channel Singapore aka “The Loon Bird”. Loon, at the time of the interview, was singing for a bar named “Outside”. No stranger to music, she recalls when she was younger, her father, who is a musician, would bring her to his music gigs, and sometimes she'd sing with him on stage. That was how Loon discovered her passion for singing.

Besides having her regular music gigs as a two-man band, Loon is also the singer of an Indie-pop band called WAVV. WAVV, since its founding last year, has performed at events such as Singapore Night Festival. In her spare time, Loon also provides vocal lessons and frequently posts vocal tips and fun facts on her professional social platforms (Facebook and Instagram). At the time of interview, Loon was actively involved in performing at bars. However, she has since shifted her focus to providing vocal lessons. Impacted by the current pandemic, Loon told Marketing that the current COVID-19 situation has reduced the number of gigs.

And if you are wondering what her singing career and marketing career have common, Loon explains its all about planning. “When it comes to gigs, we usually have to plan the songs we want to play for each set, and that means listing down the exact titles and artistes before we begin the set,” Loon said, adding that she does the same before tackling any tasks at work- planning what she intends to accomplish before diving in.

When it comes to pursuing passion, Loon has one tip for the industry folks: Time management. She also told Marketing that it was initially difficult and tiring having to juggle between her day job and her passion, but she eventually got used to it. She added that it is about prioritising what is important to oneself. “You can’t have everything, so if pursuing your passion is something you really want to do, then you have to prioritise it,” Loon said.

Hey! Did you enjoy the story? Well, if you did and would like to know what goes on in our Marketing newsroom, you can catch the behind the scenes action, industry updates and creative inspiration on our newly launched Instagram page! See you there!

Related Articles:
After Hours: A marketing consultant's story
After Hours: Why this OMD media planner doesn't shy away from 'pricky' situations
After Hours: Events and PR pros by day, boxing instructors by night
After Hours: What's brewing with Mutant Communications CEO Joseph Barratt?

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window