ACCESSTRADE focuses on a cost-per-action model in which advertisers only pay for users’ specific actions such as purchasing or registration. This method of affiliate marketing is said to offer companies more return on investment and enables them to better analyse the results of their campaign.
It acts as an intermediate platform connecting trade and online service companies in fields such as eCommerce, retail, banking and finance, with media partners – or publishers – such as websites or blogs to promote products to users. ACCESSTRADE currently supports over 130,000 websites across Southeast Asia, running more than 350 affiliate programmes in the region.
In a statement to A+M, country manager Hayato Nakata said Malaysia is a "very attractive market" with eCommerce expected to show a compounded annual growth rate of 11.4% from 2019 to 2023. His vision is to grow the market in Malaysia by improving the level of recognition and acceptance for affiliate marketing amongst publishers and advertisers, as well as increase affiliate marketing penetration in more industries.
"We also intend to contribute to the affiliate marketing ecosystem by developing and supporting new and existing affiliate publishers, to increase the inventory of publishers available for advertisers, and advance the quality of content offered," he said.
He added that the first phase of its Malaysia operations will be staffed by more than 20 team members across account management and integration support functions, as well as personnel to conduct training and development program for publishers. According to him, social media outlets and search engines are ACCESSTRADE's main competitors as advertisers turn to them for the best return on investment. Meanwhile, he also told A+M that ACCESSTRADE is also setting its sights on emerging markets such as the Philippines.
“Our strategy to nurture affiliate marketing in Malaysia revolves around three main tactics: incubation and acceleration of publishers, quality and safety management in terms of branding and data, as well as expansion of industries beyond eCommerce among advertisers," he added.
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